White hair woman and what you don’t know...

Hair color affects women’s lives. White hair in itself represents the truth, what women really are, without artifice and without veils. Photos were taken by a professional photographer from Lugano on the occasion of an advertising campaign, focused on the free choice of women and how hair color can influence our lives.

Think of a woman,
think of a model,
sensual, capable, confident.
A model who conveys beauty, happiness and proud to be in front of the camera.
The firm, intense and deep, almost magnetic gaze
that transmits to you all the beauty of his being a woman.
Now focus the model,
fix her in your mind,
in her total beauty.
Now imagine her... with white hair!
A woman always remains herself
even with a different hair color